{"id":48691,"date":"2024-03-29T18:37:22","date_gmt":"2024-03-29T17:37:22","guid":{"rendered":"https:\/\/www.captrader.com\/?post_type=glossar&#038;p=48691"},"modified":"2024-04-09T15:43:03","modified_gmt":"2024-04-09T13:43:03","slug":"psr","status":"publish","type":"glossar","link":"https:\/\/www.captrader.com\/en\/glossar\/kuv\/","title":{"rendered":"Price\/sales ratio (P\/S ratio)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The KUV is a key figure that you may have already come across if you are interested in share trading. It is part of fundamental analysis. In this article, you will learn what the KUV can be used for and what exactly it tells you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Price to sales ratio - What is it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KUV stands for price\/sales ratio. It is used to show the market valuation of a company per unit of sales. A high KUV can be a sign of a <strong>overvalued <\/strong>be a company. If you see a low P\/E ratio, this may be an indication that a company has a low P\/E in relation to its turnover. <strong>undervalued <\/strong>is.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These key figures are often used by shareholders to <strong>Compare companies with each other<\/strong>. It is important to ensure that these are groups from the same sector. Also in the course of a <strong>Fundamental analysis <\/strong>the KUV is often used. A purchase decision should only be made if several key figures are taken into account.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Calculate price to sales ratio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The price\/sales ratio <strong>can be easily calculated<\/strong>. To do this, the value of the current market capitalization is divided by the company's turnover. The required data can be taken from the profit and loss account and the company's annual and quarterly reports.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-1-EN.png\" alt=\"Graphical representation of the financial terms &quot;market capitalization&quot; and &quot;turnover&quot; with highlighted text.\" class=\"wp-image-49055\" srcset=\"https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-1-EN.png 600w, https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-1-EN-300x150.png 300w, https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-1-EN-18x9.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The result can be displayed as a decimal number or percentage. The <strong>Market capitalization <\/strong>can be calculated by multiplying the current share price by the number of shares outstanding. There is an alternative for a different calculation that gives the same result.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-2-EN.png\" alt=\"A diagram illustrating key financial figures for shares, with the &quot;current share price&quot; and &quot;turnover per share&quot; highlighted in German (&quot;aktueller Aktienkurs&quot; and &quot;Umsatz pro Aktie&quot;).\" class=\"wp-image-49053\" srcset=\"https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-2-EN.png 600w, https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-2-EN-300x150.png 300w, https:\/\/www.captrader.com\/wp-content\/uploads\/2024\/04\/CapTrader-KUV-2-EN-18x9.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Price to sales ratio - meaning and interpretation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Normally, low values of the price\/sales ratio are to be regarded as positive. Such a figure can be interpreted as follows: A relatively high turnover can be expected for a low investment. If a KUV <strong>under 1<\/strong> shareholders usually assume that the <strong>Undervaluation <\/strong>off.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reasons <\/strong>The reasons why the value of the KUV falls or rises can be found in the formula. <strong>Changes in market capitalization or sales<\/strong> of a company ensure that the value changes. For example, if the turnover of a group increases, the price\/sales ratio decreases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specifically, the KUV can be used if investors are unsure, for example, which of two companies in the same sector promises a better chance of making a profit. Here a <strong>Comparison <\/strong>of the KUV values help to identify an over- or undervaluation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another useful use of the key figure is a <strong>Time series comparison<\/strong>. This is not a comparison of two companies, but of a group over a longer period of time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get a good <strong>Overview <\/strong>several days are selected for comparison. The longer the periods observed, for example over several years, the <strong>more meaningful <\/strong>the calculated data.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">KUV advantages and disadvantages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An important advantage of the KUV is that it is particularly useful for companies with <strong>low sales<\/strong> leads to meaningful and important results. In addition, the key figure is calculated using turnover. The calculation is simple and straightforward, and there may be fewer opportunities to influence the result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, it is a disadvantage that the P\/E ratio does not indicate how profitable a company is. The P\/E ratio alone is not an indication that a company is financially stable. Furthermore, the KUV is only a snapshot. In order to achieve more meaningful results over a longer period of time, the <strong>Value calculated at different times <\/strong>be&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Share KUV<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The price\/sales ratio is a key figure used in fundamental analysis and can help shareholders to assess whether a company is a good investment. <strong>Share overvalued or undervalued<\/strong> is. Undervalued shares can often be recognized by a low P\/E ratio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key figure is generally used if <strong>two companies<\/strong> same industry <strong>compared with each other<\/strong> or a <strong>Time series comparison <\/strong>is to be carried out. The focus here is on a company and its development over a longer period of time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The KUV is calculated by multiplying the<strong> Market capitalization divided by turnover <\/strong>is calculated. There is another alternative: you can obtain the P\/E ratio by dividing the current share price by the share turnover.&nbsp;<\/p>","protected":false},"author":20,"featured_media":0,"template":"","class_list":["post-48691","glossar","type-glossar","status-publish","hentry"],"acf":{"blog_summary":"","blog_faq_schalter":"nein","faq_uberschrift":"","blog_faq_loop":null},"_links":{"self":[{"href":"https:\/\/www.captrader.com\/en\/wp-json\/wp\/v2\/glossar\/48691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.captrader.com\/en\/wp-json\/wp\/v2\/glossar"}],"about":[{"href":"https:\/\/www.captrader.com\/en\/wp-json\/wp\/v2\/types\/glossar"}],"author":[{"embeddable":true,"href":"https:\/\/www.captrader.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/www.captrader.com\/en\/wp-json\/wp\/v2\/media?parent=48691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}