In times of ever-increasing competition among online brokers, trust is the most important currency. The Düsseldorf-based online broker CapTrader has reached a crucial milestone here: In a large-scale study of Focus Money and the analysis company ServiceValue ranked the company with the predicate „Outstanding" in der Kategorie „High customer loyalty" excellent.
What keeps customers hooked on CapTrader
For the study titled „Deutschland Test," over 2,300 companies from 220 industries were examined. CapTrader's top position here is no coincidence. Customer loyalty to the broker is based on a stable foundation of performance and reliability. Christian Korte, Head of Marketing & PR at CapTrader, sums it up: „Once they come to us, they stay."
But what are the concrete reasons for this loyalty? Customers appreciate above all:
- Reliability Stable and powerful Trading platforms are the be-all and end-all in trading.
- Accessibility A competent Customer support, who is quickly available for questions.
- Conditions: Transparent and permanently affordable fee structures with no hidden costs.
- Knowledge transfer A wide range of training and Webinars, that actively supports customers' investment success.
Recommendation as the highest praise
High customer loyalty goes hand in hand with another impressive metric: the referral rate. A study by the daily newspaper BILD already found that CapTrader is recommended by its customers to friends and acquaintances more often than average. In the „Custody banks" industry, the broker received the „High recommendation" seal.
Strategies for Long-Term Success
Andreas Weiß, Managing Director at CapTrader, sees the award as a confirmation of the long-term strategy: „We offer access to numerous Stock exchanges... so that our clients become more successful." A trader who is successful sees no reason to change partners. The „Outstanding" award underscores that CapTrader has perfectly mastered this cycle of quality and success.
Conclusion
The renewed award by Focus Money is a clear signal to all investors seeking a reliable partner for their stock market activities. Highest customer loyalty is the result of daily top performance in service and conditions – two areas in which CapTrader has set standards for over a decade.