MONEY MAKERS by Aya Jaff is a brand new book from the renowned financial book publisher. In the days that I am writing this review for you, the book has not yet been published. Therefore, I am of course very happy to be one of the first to read and review this book.
Because the author Aya Jaff is an absolute power woman. She doesn't complain, she delivers and that in her very own way. She serves as a role model for many people out there. As a programmer who gets praise even from someone like Frank Thelen, she has learned to take responsibility and get things done. Creative and networked thinking is just as much a part of this as the agility to react to changing circumstances.
MONEY MAKERS is now her how-to guide for anyone who wants to approach the topic of finance and business. However, as an author, she takes a completely different approach than the mainstream. This book is definitely not a typical stock market guide, and it's not for you if you're expecting something like that. Rather, she tries to pick up the readers on an emotional level and reports from countless anecdotes that she has experienced herself or picked up from others, provides fun facts on various topics and gives others the floor during digressions.
However, I must honestly admit at this point that the structure did not always seem quite stringent. Some topics seemed a bit disorganized and sometimes I lost the thread. But that is just their very own way.
"In my view, knowledge can empower, and that's what I want to achieve with the information in this book. That no one feels excluded from this noisy discussion in the financial world because they don't understand the basic vocabulary."
Aya Jaff
In terms of content, the book moves from its very own way of gathering and filtering information, through a basic understanding of finance and our economic system, to the selection of the right investment strategy and its concrete implementation. As readers, we are always provided with tips and contact points on the topics.
Of course, we also learn about Adam Smith, the emerging years of capitalism and the theory of the "invisible hand". But frankly, I found the eighth chapter the most interesting, in which she gives us insights into new technologies, Silicon Valley, but also the Asian market and the trends of the future.
The journey we as readers are taken on is perhaps one that many of us have already taken, but given the current shareholder ratios in Germany, obviously still far too few.
Her aim is to take away the fear of the financial system, to open up to monetary policy and industries, and to get out of the rejectionist mindset. In this way, she wants to counter the common opinion that capitalism is bad and that shares are always associated with enormous risks.
The foundation for her own journey was - how could it be otherwise - the right mindset. Because a healthy self-confidence is the key to sustainable success in all areas, as Bodo Schäfer always says so beautifully.
If you want to know how she became such a young power woman, then this book is a mini-biography and certainly something for you. You will learn how magical the visualization of one's own goals can be, that business is not evil and above all that it is not rocket science. Her drive as an author in this is to motivate people to get out of themselves from their own negative experiences.