Visualizing values, optimizing experiences: The Düsseldorf-based online broker CapTrader is starting the year 2022 with a completely new look. Brand relaunches not only the logo and the Website The company not only underwent a fundamental overhaul, but also presented a completely new corporate design and a sharpened vision for the future.
A logo that breathes values
The new logo is far more than just a graphic element. It conveys the Core values of the companyProfessionalism, integrity and reliability. Christian Korte, Head of Marketing at CapTrader, explains the symbolism:
- The „C" in the form of a Candlesticks symbolizes professional stock exchange trading.
- The „T" from „Trader" is formed by the white space and stands for the Integrity as a partner.
- The clear typography conveys Reliability and down-to-earthness.
„Trade your future now" - the mission is clear
With the new claim „Trade your future now" CapTrader is sending a clear message to new and existing customers. It is a call to be proactive and to take an early look at one's own financial future. CapTrader sees itself as the enabler that brings professional trading without limits to the Stock exchanges of this world.
Optimized customer journey on the new website
The new Internet presence sets standards in terms of User Experience (UX). The aim was to make the website as self-explanatory and transparent as possible. Visitors can now find the areas that are relevant to them even more quickly - be it the educational offerings, the various Depot models or direct access to the Trading platforms. „We want to set new standards in terms of the customer journey," continues Korte.
Consistency in change
Andreas Weiß, Managing Director at CapTrader, emphasizes that despite the new look, the inner values remain the same: Access to 1.2 million Securities to topConditions and coaching by experts remain the foundation of success. The relaunch is the visual expression of a strategy that consistently focuses on internationality and innovation.
Conclusion
With the 2022 relaunch, CapTrader is finally positioning itself as a modern, international player in online brokerage. The new design makes the company's quality and standards visible to everyone and paves the way for the next decade of joint growth with customers. Learn more about our advantages.